header-img-employees.jpg
IMG_0337.JPG
ML-Photo-1.jpg
header-img-employees.jpg

Co-brand with Confidence


Turn Employees
Into Advocates

SCROLL DOWN

Co-brand with Confidence


Turn Employees
Into Advocates


Boost Co-Brand Applications
Through Employee Promotions


Employees interact with prospects and cardholders more than anyone. And promotions are a great way to engage employees with the co-brand card. But what can you do to get the most out of your promotion?

Media Logic has developed and executed dozens of successful employee education and sales promotions for many co-brand clients, including the Elan franchise (1,500 partner banks), Harley-Davidson, Hawaiian Airlines and more. We’ve learned there are three key strategies that have a big impact on results.

 

3 Overlooked Strategies to Supercharge Your Promotions

The most effective employee promotions are much more than sales contests or monthly drawings. They need to keep employees motivated beyond the length of the promotion. How can your promotion do this?

 

Here are three things you can do:

Strategy 1


Educate to motivate

Strategy 1


Educate to motivate

One of the key challenges co-brand partners face is making sure employees are aware of the co-brand card benefits and how to talk about them to customers. Linking an education program to a promotion is a great way to inform employees of card benefits.

Employees are more likely to be receptive to card education when it can help them win promotional prizes and incentives.


Another way to incent employees to participate in card education is to add a gaming component to the education tool, such as online quizzes.

 

Strategy 2


Reward individual efforts

Strategy 2


Reward individual efforts

Promotions work best when they not only offer an exciting grand prize (typically in the form of a random drawing) but also individual incentives based on performance.

 

Strategy 3


Target your communications

Strategy 3


Target your communications

There are many different stakeholders involved with any given promotion (employees, managers, branch managers, etc.).

Be sure you communicate to the specific needs of each group. And be sure you communicate to each audience across applicable channels (breakroom posters, online, brochures, etc.).

Employee Guide

Manager Guide


For larger promotions, it's not uncommon for us to develop upward of fifty different communication components. And for clients that offer a family of co-brands, we customize versions to reflect the branding for each of the different co-brand partners.

Results


Results

Results


Results

If these strategies and best practices are followed, the results are always the same: more heavily engaged and better informed employees who can offer greater value to their customers and increase acquisition efforts for the brand.

Large franchises like Elan have seen the results firsthand, which is why they partner with us to create new employee training/sales promotions every quarter. They understand it is a smart investment and one reason why they continue to exceed acquisition goals.

 
IMG_0337.JPG

The Agency


Who is
Media Logic?

The Agency


Who is
Media Logic?


We are a financial services marketing agency with extensive experience developing marketing strategies and creative executions for co-brands across a wide range of vertical businesses and brands.


 

We go BIG on partnership.

 

Financial


sponsorship


hospitality


Retail


Airline/Cruise lines


Automotive

 

We make things happen.

 
 

We are the perfect mash-up of
STRATEGY and CREATIVE.

 
 
ML-Photo-1.jpg

Contact


Get to know us.

Contact


Get to know us.

Jim McDonald, Director of Business Development

If you have a specific co-brand need or just want to learn more about Media Logic, email Jim McDonald or call 866.353.3011 x274.