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Co-brand with Confidence


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Co-brand with Confidence


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Launching a new co-brand card with a full-surround campaign


Refreshing the look, tone and feel of a co-brand card is one thing, but when the card also comes with a new value proposition, it’s important to develop an effective launch campaign. Media Logic did both when we worked with Hyatt and Chase to rebuild and relaunch their co-brand card.

 
 

To capitalize on their new loyalty program, Hyatt and Chase restructured their co-brand card with a new value proposition that could better stand out in the increasingly competitive landscape of hotel co-brand products. They then turned to Media Logic to help refresh the card’s brand and develop a full-surround acquisition campaign.

Here are some of the key takeaways from the launch.

Strategy 1


Refresh the brand from the inside out

Strategy 1


Refresh the brand from the inside out

The first thing we did was develop a product positioning to help bring their new core value proposition to life. This positioning informed a new look, tone and feel for the card that played off the World of Hyatt loyalty program brand, while still retaining its own separate identity.
 

Strategy 2


Launch across multiple platforms

Strategy 2


Launch across multiple platforms

Media Logic worked closely with both Chase and Hyatt to help launch the newly refreshed World of Hyatt Credit Card. To ensure maximum saturation, we developed a fully comprehensive set of awareness and acquisition materials that included digital, print, outdoor and in-hotel components.