woh-co-brand-header-img.jpg
IMG_0337.JPG
ML-Photo-1.jpg
woh-co-brand-header-img.jpg

Co-brand with Confidence


Launching a new co-brand card with a full-surround campaign

SCROLL DOWN

Co-brand with Confidence


Launching a new co-brand card with a full-surround campaign

Refreshing the look, tone and feel of a co-brand card is one thing, but when the card also comes with a new value proposition, it’s important to develop an effective launch campaign. Media Logic did both when we worked with Hyatt and Chase to rebuild and relaunch their co-brand card.

To capitalize on their new loyalty program, Hyatt and Chase restructured their co-brand card with a new value proposition that could better stand out in the increasingly competitive landscape of hotel co-brand products. They then turned to Media Logic to help refresh the card’s brand and develop a full-surround acquisition campaign.

Here are some of the key takeaways from the launch.

Strategy 1


Refresh the brand from the inside out

Strategy 1


Refresh the brand from the inside out

The first thing we did was develop a product positioning to help bring their new core value proposition to life. This positioning informed a new look, tone and feel for the card that played off the World of Hyatt loyalty program brand, while still retaining its own separate identity.
 

Strategy 2


Launch across multiple platforms

Strategy 2


Launch across multiple platforms

Media Logic worked closely with both Chase and Hyatt to help launch the newly refreshed World of Hyatt Credit Card. To ensure maximum saturation, we developed a fully comprehensive set of awareness and acquisition materials that included digital, print, outdoor and in-hotel components.
 

Strategy 3


Use digital to target your message

Strategy 3


Use digital to target your message

Emails allowed us to reach out to current cardholders and loyalists with customized messaging. We targeted cardholders of the legacy Hyatt card with an upgrade incentive. And we developed a trigger email campaign that targeted World of Hyatt members, as well as recent guests of Hyatt properties, before, during and after a stay at a Hyatt property.

In addition to emails, we created a wide range of banner ads for both Chase and World of Hyatt websites. All of them led to a landing page that explained the value proposition of the new card and included an interactive calculator to illustrate how easy it was to earn free nights.
 

woh-digital-to-target-full-7.jpg
woh-digital-to-target-full-8.jpg

Strategy 4


Drive awareness with print and outdoor

Strategy 4


Drive awareness with print and outdoor

A new take-one and rewards brochure were created to explain the value proposition to prospects and new cardholders. And billboards were created to announce the refreshed brand’s acquisition offer at several high-traffic areas, including at Chicago’s O’Hare Airport.
 

woh-drive-awareness-full-1.jpg
woh-drive-awareness-full-4.jpg
woh-drive-awareness-full-5.jpg

Strategy 5


Preach to the choir

Strategy 5


Preach to the choir

The best place to market a hotel rewards card is obviously in hotels, where your communication can be seen by those most likely to use it. The World of Hyatt Credit Card launch campaign included a full on-property effort meant to serve two purposes: 1) catch the attention of Hyatt customers;  and 2) help educate Hyatt employees.

This is the first time Hyatt had been able to use their hotel properties to amplify the card, so it was important to be as non-intrusive as possible, while also standing out enough to be noticed. Some of the on-property tactics included a take-one, hotel posters, employee pins, key card sleeves, and coffee cup sleeves.
 

woh-preach-full-3.jpg
woh-preach-full-1.jpg
woh-preach-full-2.jpg
IMG_0337.JPG

The Agency


Who is
Media Logic?

The Agency


Who is
Media Logic?


We are a financial services marketing agency with extensive experience developing marketing strategies and creative executions for co-brands across a wide range of vertical businesses and brands.


 

We go BIG on partnership.

 

Financial


sponsorship


hospitality


Retail


Airline/Cruise lines


Automotive

 

We make things happen.

 
 

We are the perfect mash-up of
STRATEGY and CREATIVE.

 
 
ML-Photo-1.jpg

Contact


Get to know us.

Contact


Get to know us.

Jim McDonald, Director of Business Development

If you have a specific co-brand need or just want to learn more about Media Logic, email Jim McDonald or call 866.353.3011 x274.